Product, People, Presentation, Promotion. It’s all about marketing!

Our Year 10 Enterprise Studies students had a chance to put the theory of marketing to the test when the companies, comprising small groups of students, came together in the Jack Paine Centre last week to present their goods and services.

A Commerce Department initiative, the students formed their own small businesses, culminating in a chance to sell their wares and show a profit.

Working in teams, ideas were worked through, costs estimated, goods purchased and then marketing started in earnest to ensure the goods would sell well on Market Day.

The Jack Paine Centre became a hive of activity for an hour or so over lunchtime as teams vied for the busy lunchtime trade in a competitive market – the hungry teen one!

Whilst the nutritional value of some of their offerings could be put under the spotlight - deep fried Oreos anyone? There was no doubt on the day that fast food sells – especially to a hungry teen!

From the innovative barbequed ‘bacon on a stick’, to American hotdogs, Mexican nachos, Spanish churros, Chinese wontons, French pancakes and Italian gelato, the students were peddling a wide variety of  international cuisine this year.

This year the Enterprise Day included a service aspect, with 30% of all profit raised by the four classes to be donated to Kidz First Children’s Hospital in Otahuhu for their ‘Jammies in June’ drive. The appeal aims to decrease the high rates of preventable illnesses by providing kids in need with pyjamas during winter.

The College will purchase the pyjamas and present them to a Kidz First representative at assembly in the second week of Term 3.

This is a very practical experience and one that students thoroughly enjoy while learning the key aspects of business, management, marketing and accounting skills. Twenty one business groups took part in the popular entrepreneurial venture with the second Market Day to be held on 3 September.

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